DRAFT Evaluation Q4: How Did You Use New Media Technologies In The Construction and Research, Planning and Evaluating Stages?

DRAFT Evaluation Q2: How Effective is the Combination of Your Main Product and Ancillary Texts?

Here is Rihanna's R&B 'Talk That Talk' album and screenshots from the video of her hit single from the album 'WFL'. She has the same hairstyle on the album cover and in the video. This was her signiture hairstyle for this period of her career.

So, in what ways did I specifically link my main product and ancillary texts?

Evaluation Q3: What Have You Learned From Your Audience Feedback?

Sources of audience feedback:

1) Primary target audience
2) Secondary target audience
3) Non-target audience / Elderly
4) Classmates
5) Teacher

Music Video feedback:

Digipak feedback:

BACK PANEL
- "The lyrics look out of place; the back panel simply doesn't look professional enough."
- "It's a nice concept, I like it when the lyrics to songs are given!"
- "Simple and conventional and I love the picture of her."

FRONT PANEL
- "Great idea! I'd feel like I was getting to know the artist more by seeing exclusive pictures of her and her friends."
- "Looks professional!"
- "Definitely what you'd expect to see in a normal digipak, it's personal and cute and exactly what a fan like me would want."

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Target Audience and Role of Feedback

Throughout the creation of my media products, I focused and I imagined I was reaching out to my target audience as if I was dealing with each one of them personally so I'd get an idea of exactly what they'd want to see from an R&B ballad video. 

It's important for a music video to be both appealing and interesting to the target audience of the music genre. 

In order to create an accurate profile of my target audience, I conducted both primary and secondary research.

Primary research: Questionnaires, surveys, interviews.

Secondary research: Internet and magazines.

My Target Audience:

Primary (70%)

Females 13-30 

 - because stereotypically, women are more sentimental than men and therefore will be more drawn to R&B ballads. Also, Rihanna as an artist, regardless of the genre of the song will attract an loyal audience of her own which is made up of many young females that look up to her for various reasons - her voice, her style, her personality etc.

Secondary (30%)

Males 16-25 

 - because Rihanna has a male following that admire her because of her sexualized image, as well as just because she is an attractive female. Also, she has a gay following as she is an advocate of gay rights. She is also has a young male following because of her personality and personal activities such as smoking weed. And although there aren't as many, there are also the young males that enjoy slow R&B music,

Despite getting feedback from my target audience (results shown in Evaluation), I was also able to get some feedback from my class mates. This was very helpful and important because they were going through the same struggles with tasks as I was and as they were creating their own versions of the same media products, they'd be able to efficiently critique me as they'd have an idea of what criteria I need to meet.