Tuesday, 18 December 2012
Monday, 17 December 2012
Magazine Advert Conventions
The conventions of magazine adverts are:
- The release date of the album.
- Name of the artist.
- Name of the album.
- Record label the artist is signed too.
- Fonts connoting the artist's genre.
- Information and image of the album cover and/or the album cover's digipack.
- Where it is available to be purchased (e.g. iTunes, HMV etc.)
- Information on its content.
- Persuasive and eye-catching review of the album.
- Artists featured on the album.
The functions of magazine adverts are:
- To promote the artist's album by being inviting, informative and intriguing.
- Furthermore, to ensure the album sells.
- To promote the artist themselves.
How do these conventions convey the artist to an audience and attract a target audience?
The release date of the album is crucial because it lets the audience know when they will be able to get the album and listen to it.
The name of the artist not only gives the audience a sense of what the album will be like but it could help specify the genre. By having the name of the artist on the advert it narrows down to audience to a specific target audience. Furthermore, it could promote the artist as well as act as a recognition for fans.
Name of the album is also just as crucial because in order to purchase the album, one would need to know the name of it. The name of the album could also be one that attracts people and makes them want to buy the album in order to see what it is all about.
Having the artist's record labels logo on the advert would promote the record label and act as a general motif.
The overall artistic view of the album could attract an audience because of the simple fact that they like what the advert looks like and therefore have taken an interest in the album and the artist. However, if the advert takes it one step further by having the font and colours used connote the artist's genre, it would attract the genre's target audience.
Stating where it is available to be purchased is important because nowadays people do things electronically, therefore, if an album wasn't available for download on iTunes for example, as well as being sold in stores, it may not attract as many people.
By stating artist's that are featured on the album, the album could attract many different target audiences. A person may not like the artist who owns the album but they may like another artist that featured on it.
Many album magazine adverts incorporate the actual music album onto the advertisment and add on the necessary text matching the colour scheme, font and overall look of the music album itself.
- The release date of the album.
- Name of the artist.
- Name of the album.
- Record label the artist is signed too.
- Fonts connoting the artist's genre.
- Information and image of the album cover and/or the album cover's digipack.
- Where it is available to be purchased (e.g. iTunes, HMV etc.)
- Information on its content.
- Persuasive and eye-catching review of the album.
- Artists featured on the album.
The functions of magazine adverts are:
- To promote the artist's album by being inviting, informative and intriguing.
- Furthermore, to ensure the album sells.
- To promote the artist themselves.
How do these conventions convey the artist to an audience and attract a target audience?
The release date of the album is crucial because it lets the audience know when they will be able to get the album and listen to it.
The name of the artist not only gives the audience a sense of what the album will be like but it could help specify the genre. By having the name of the artist on the advert it narrows down to audience to a specific target audience. Furthermore, it could promote the artist as well as act as a recognition for fans.
Name of the album is also just as crucial because in order to purchase the album, one would need to know the name of it. The name of the album could also be one that attracts people and makes them want to buy the album in order to see what it is all about.
Having the artist's record labels logo on the advert would promote the record label and act as a general motif.
The overall artistic view of the album could attract an audience because of the simple fact that they like what the advert looks like and therefore have taken an interest in the album and the artist. However, if the advert takes it one step further by having the font and colours used connote the artist's genre, it would attract the genre's target audience.
Stating where it is available to be purchased is important because nowadays people do things electronically, therefore, if an album wasn't available for download on iTunes for example, as well as being sold in stores, it may not attract as many people.
By stating artist's that are featured on the album, the album could attract many different target audiences. A person may not like the artist who owns the album but they may like another artist that featured on it.
The 2010 World Cup in South Africa album
Font: bold, big, bright, soft edges, afro-caribbean font and feel.
Style of emotive language: Informal, chatty.
Image: album cover, colours that are used on the actual album cover are being used on the magazine advert.
Colour: orange, yellow, represents the South African culture - organic, naturalistic, continues the afro-caribbean feel.
Layout: rule of thirds - the midlle image grabs attention first.
Wretch 32's hip-hop Wretchrospective album
Font: urban, graffiti, sharp edged, bold, clear, capitals, structured.
Style of emotive language: Emotive, formal language, standard English.
Image: Album cover enlarged, urban, emotive, graphic.
Image: Album cover enlarged, urban, emotive, graphic.
Colour: Contrasting colours to make words stand out, different shades of blue, white, black, plain colours that add to the urban feel.
Layout: rule of thirds - however in this case, it's the name of the album in the middle that grabs your attention first.
Many album magazine adverts incorporate the actual music album onto the advertisment and add on the necessary text matching the colour scheme, font and overall look of the music album itself.
Wednesday, 21 November 2012
Music Album Covers
 |
| Beyonce's R&B album '4' |
 |
| Rihanna's R&B album 'Talk That Talk' |
 |
| A$VP Rocky's Hip Hop album 'Live Love Asap' |
On an album cover there will always be a main image.
Sometimes it’ll take up the entire front cover and sometimes it’ll be smaller
in order to fit in bolder texts. I’ve noticed that with R&B album covers,
it’s almost always a picture of the artist and it takes up the entire front canvas.
This not only acts as a recognition mechanism for the target audience but it is
also eye catching and endearing. The main image on an album cover communicates
with the audience. It presents the kind of message the artist is trying to get across.
However, with alternative genre bands such as RadioHead, they
choose to use illustrated pictures which haven’t ever been of them themselves.
The artists name is also most often presented on album
covers. This is also used as a recognition mechanism for the target audience.
However, some R&B album covers have challenged this. Artists such as
Rihanna on her ‘LOUD’ album cover didn’t put the artists name on the front
cover, rather, a picture of her was used as the main image and because she is
such an established artist, it was felt that a picture was enough. On other album covers the name of the artist
is made to stand out secondary to the image and/or the name of the album.
The name of the album is very important because like the
main image it sets a theme for the album, even more so because it could give us
a sense about the album will be like, what sort of songs it includes and so on.
Rihanna’s album ‘LOUD’ gave the audience a sense that it would be an upbeat,
pop album. Furthermore, the font of the name of the album could give the
audience a sense of genre; nevertheless, the font will be in common with the
colour scheme and overall presentation of the entire album cover. For example,
Lily Allen was an urban tomboyish female singer and the name of her album and
name were in graffiti font on the front cover of her album. It employed the
kind of style, colour and text that would appeal to her target audience and
represent her as an artist.
Other things that appear on the front of music album covers
are:-
-
Artist motifs
-
Name of record label
-
Barcode
-
Parents Advisory label
Sunday, 11 November 2012
Music Video Pictureboard and Storyboard
'Farewell' Music Video Synopsis
'Farewell' is a song about a one half of a couple not being able to be present in their relationship anymore. The music video will illustrate the feelings both lovers feel knowing their time together is limited. The music video will solely focus on the couple and their last days together. It will show them living as a couple at home, confronting the fact that their relationship is coming to an end, enjoying each other's company in public and then present how they express their feelings individually. The music video will be very passionate.
Wednesday, 7 November 2012
Planning: Hair and Make-up
Planning hair and make-up will be one of the simpler tasks because my video doesn't require a certain look for the actors. Nevertheless, to keep the video realistic, there won't be a lot of make-up on the female, nor a lot of styling done to her hair because a majority of the music video will be set at home. What we will use are added eyelashes to brighten up her eyes. The brightening up of her eyes will make them stand out more and therefore able to exaggerate emotions, such as, crying or sadness. We will also use nude make-up on the face - things like soft foundation, vaseline for the lips and nude eye-liner. This will make the actor look beautiful, but natural. Realistically, people don't put on make-up if they are spending the day at home.
All these R&B music videos show the actors lying in bed with their love interests. The make-up on their faces are minimal and made to look natural. All these actors are conveying an emotion through their eyes. Their hair is down and free flowing to play along with the fact that they're in bed, a homely and comfortable place.
For Rihanna in the music video, she will be styled differently. She will be styled to suit the mood and feel of the video.
The music video is a soft and emotional music video. Therefore, her make-up won't be aggressive, it will be soft and feminine. It will aim to show her as youthful with a focus on flushed cheeks, lush lashes, glowing skin and particularly luminescent eyes.
An example of an artists make-up matching the theme of the song is Eminem feat. Rihanna - Love The Way You Lie. This music video was also a narrative music video with seperate performance scenes. The video portrayed a tumultuous relationship about two people hopelessly in love. It touches on domestic violence and severe abuse in the relationship, it shows a relationship so destructive yet full of love. Overall, the feel of the video is very powerful but dark. This was represented by Rihanna's make-up. She had firery red hair, strong and sharp eye and powerful lips. The thick black eye-liner and black eye shadow could represent the darkness of the music video and lyrics, the red hair could connote blood and fury because of the abuse and domestic violence.
 |
| Eminem feat. Rihanna - Love The Way You Lie |
 |
| Rihanna - California King Bed |
- Rihanna's make-up artist said in an interview:
- “Rihanna is so beautiful with and without make up! Over the course of the Loud campaign, she has become more natural…especially on the California King Bed video! I think she looks amazing! It was a conscious decision to become softer as the last album was so tough looking!”
 |
| Delilah - Breathe |
For Rihanna in the music video, she will be styled differently. She will be styled to suit the mood and feel of the video.
The music video is a soft and emotional music video. Therefore, her make-up won't be aggressive, it will be soft and feminine. It will aim to show her as youthful with a focus on flushed cheeks, lush lashes, glowing skin and particularly luminescent eyes.
An example of an artists make-up matching the theme of the song is Eminem feat. Rihanna - Love The Way You Lie. This music video was also a narrative music video with seperate performance scenes. The video portrayed a tumultuous relationship about two people hopelessly in love. It touches on domestic violence and severe abuse in the relationship, it shows a relationship so destructive yet full of love. Overall, the feel of the video is very powerful but dark. This was represented by Rihanna's make-up. She had firery red hair, strong and sharp eye and powerful lips. The thick black eye-liner and black eye shadow could represent the darkness of the music video and lyrics, the red hair could connote blood and fury because of the abuse and domestic violence.
Rihanna's main make-up artists have been Mylah Morales and Karin Darnell.
In terms of styling, the music video is quite modern therefore I want Rihanna's outfit to contrast. The actor playing Rihanna will have a belle de jour, rebel and vintage theme to her look. Her outfit will be much more colourful than that of the actors for the narrative part of the music video. This will show here celebrity status as someone couture, fashionable and influential keeping up with the trends as well as setting them.
The couple starring in the music video will be wearing everyday clothes. This will add to their relatability that I have stressed in my planning. Their clothing will be quite plain and very simple.
Planning: Props
I won't be using many props because the narrative is enough and I don't feel there are that many props that will beb able to further my storyline.
Nevertheless, conventional props used in R&B music videos are mainly pieces of furniture. Also, in R&B music videos, things like expensive cars and jewellry, shopping bags and exquisite homes/furniture are used. This used to present wealth and luxury. Many artists do this because they weren't from wealthy backgrounds and now flaunt their lavish lifestyles, as well as to act as an inspiration to the audience. By portraying this lifestyle, people may aspire towards it.
The props I will use in my music video, besides furniture, will be hand props.
I will use toothbrushes and a television.
I will use these because they are things people use and do every day. This will add to the music video being down to earth and relatable.
I will use photographs and jewellry.
These props will add to the sentimental feel of the video. They will be used to express affection between the two lovers as well as convey emotion individually.
Nevertheless, conventional props used in R&B music videos are mainly pieces of furniture. Also, in R&B music videos, things like expensive cars and jewellry, shopping bags and exquisite homes/furniture are used. This used to present wealth and luxury. Many artists do this because they weren't from wealthy backgrounds and now flaunt their lavish lifestyles, as well as to act as an inspiration to the audience. By portraying this lifestyle, people may aspire towards it.
The props I will use in my music video, besides furniture, will be hand props.
I will use toothbrushes and a television.
I will use these because they are things people use and do every day. This will add to the music video being down to earth and relatable.
I will use photographs and jewellry.
These props will add to the sentimental feel of the video. They will be used to express affection between the two lovers as well as convey emotion individually.
Subscribe to:
Posts (Atom)