Cinematography

Halo by Beyonce is an R&B ballad. It is very similar to the the music video I will construct. The camera movements and edits are in sync with the feel and speed of the music. It is slow and soft which is highlighted by the illuminated light throughout the video. Also, because the song is about a couple in love and enjoying being with one another, there are a lot of close-up shots used to emphasize emotion, the intimacy and romance.

Sound of the Underground by Girls Aloud is an up-tempo, pop music video. It very much relates to the lyrics. The video is shot presenting the 5 band members underground within metal enclosures. The editing is very quick just like the music. Furthermore, unlike Beyonce's R&B Ballad music video, the close-up and mid-shots aren't used to convey emotion, rather to identify each band member individually and portray a voyeuristic view of women. There are also mid-shots used to identify props which are related to the lyrics of the song. However, unlike Beyonce's video, there is a lot of eye-level angle shots, this is because Girls Aloud are a band and they are performing the song in the video and therefore eye-level editing allows the audience to relate to them. Beyonce's video was a narrative music video that was narrative, it was telling a story and so varied camera angle shots.