Dyer's Star Theory

The term 'star' refers to to somebody who is actually half made up. They're a real person but they're constructed to sell to an audience and therefore they're given a new image, a new name etc.
A 'star' is an image, a commodity, a product in itself. A 'star' is created by what we see in the media.
A 'star' image is made up of a range of meanings which are attractive to the target audience.
Dyers theory is based around 2 paradoxes. 1) The 'star' must be both ordinary and extraordinary. They must be relatable as well as inspirational. 2) The 'star' must be present (concerts, social networks etc.) and absent (not seeing them in everyday life), this is because it keeps people anticipated. The audience need to know that that the star is real but they also have to be surreal so the audience acknowledge that they aren't just anybody. For example, we know Rihanna as a superstar, not as a person we say hi to on a daily basis. When we do go to see her, we wait for her outside for hours before we see her in concert or get an autograph etc. However, we are opened up to her personally by interviews she does. Or pictures and videos and statements she posts.
Both huge superstars, Beyonce and Rihanna have presented their personal life through music videos: The incoherence of the star image ensures that the audience continually strive to 'complete' or to 'make sense of' the image. They do this by: - Following the artist of twitter. - Going to the artists concerts. - Buying artists autobiographies. By trying to understand an artist mote, consumers are determined to continue consuming the stars image. My subculture provides and enjoys very heartfelt and influential songs. Therefore, I don't believe my artist or music video conforms to Dyer's theory completely. Rather, I acknowledge that a star has to appeal to their target audience and create a relate image for themselves, as well as retain a professional stand point, however, I also acknowledge that stars, regardless of what image they are conforming too, are people as well, and they feel music and present emotion through it rather than just singing or rapping to a song because they want to make money from it. My music video will be completely relatable. It won't be particularly flash, which is what will make it so relateable. It will be attractive to my target audience because it is a relatable song, a simplistic and enjoyable illustrative to follow the lyrics. In the music video, Rihanna won't be aiming to be extraordinary or inspirational, instead, she will be a normal person in a normal relationship experiencing the normal struggles. It will present her as person, rather than a star.