History of Music Videos

Ways in which people can consume music videos?

-          YouTube

-          Social Networks

-          Television

-          Online Radio websites

 

How do people watch music videos via the distribution channels of television and the internet?

•The music television cable network MTV was launched in the summer of 1981, and brought music videos to the cable television audience. MTV has rocked audiences ever since. The station was created when Robert Pittman, now executive vice president and chief operating officer of MTV Networks, came up with the idea of putting music videos on cable TV. Music videos had already existed; they were primarily used as promotional tools for the sale of albums. Although music videos originated as promotional tools for record albums, the videos themselves present the viewer with far more than music: they provide information about fashion and cosmetics, lifestyles, and social roles and behaviour. (www.acrwebsite.org)

•According to MTV's own research, 54% of its audience is in the 12 to 24 age group.

•Internet is a relatively young distribution channel for music videos compared with television. However, the internet is used to watch music videos more because music television channels such as MTV have changed their focus more to reality TV shows and to entertainment shows.

•Music videos are very important because people feel that by watching them they’re Hearing the music and seeing the musicians performing at the same time and gaining a better understanding of the lyrics through the visualisations.

•ijea.org  have said that educators and artists alike are seeing new ways to express their art though technological means. Digital technology has brought with it new media. Since the digital revolution, the masses have been able to view or listen to digitalized artwork from a drive and on the internet, making it even easier for the consumption art.

 

History of music video’s timeline